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Insights, Updates, and Industry News from XL Marketing

School Holidays and Sales Targets: Maintaining Momentum in July and August
10 July 2026

School Holidays and Sales Targets: Maintaining Momentum in July and August

The Summer Sales Slowdown: Real or Imagined? As the school summer holidays begin in mid-July, many B2B sales teams brace for what they call the "summe...
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AI-Powered Call Centres: How Technology Is Transforming B2B Sales in 2026
3 July 2026

AI-Powered Call Centres: How Technology Is Transforming B2B Sales in 2026

The AI Revolution in B2B Sales: Where Are We in 2026? Two years ago, AI-powered sales tools were the preserve of large enterprise businesses with six-...
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Email Marketing in Summer 2026: What Works, What Doesn't, and Why
26 June 2026

Email Marketing in Summer 2026: What Works, What Doesn't, and Why

Summer Email Marketing: The Honest Picture B2B email open rates do dip in summer. This is not a myth. Data from multiple email marketing platforms con...
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Vehicle Specification Data: The Competitive Advantage Fleet Dealers Are Missing
19 June 2026

Vehicle Specification Data: The Competitive Advantage Fleet Dealers Are Missing

The Data Most Fleet Dealers Ignore — and Why It Matters Fleet dealers across the UK invest heavily in their showrooms, their stock, their customer-fac...
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Summer in B2B Sales: Myths, Realities and How to Win in Q2/Q3
12 June 2026

Summer in B2B Sales: Myths, Realities and How to Win in Q2/Q3

Summer in B2B Sales: Myths, Realities and How to Win in Q2/Q3 Every June, a familiar narrative starts circulating in sales teams across the country: "...
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Mid-Year Review: Is Your B2B Lead Generation Strategy on Track for 2026?
5 June 2026

Mid-Year Review: Is Your B2B Lead Generation Strategy on Track for 2026?

Mid-Year Review: Is Your B2B Lead Generation Strategy on Track for 2026? June marks the halfway point of the calendar year — and the ideal moment to c...
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Bank Holiday Strategy: How to Keep Your Sales Pipeline Moving in May and June
29 May 2026

Bank Holiday Strategy: How to Keep Your Sales Pipeline Moving in May and June

Bank Holiday Strategy: How to Keep Your Sales Pipeline Moving in May and June The May bank holidays — Early May Bank Holiday on the 4th and Spring Ban...
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May Marketing for Automotive Dealers
22 May 2026

May Marketing for Automotive Dealers

For car dealers, May combines several powerful commercial conditions simultaneously: the 26-plate buzz is still fresh, consumer confidence typically p...
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Fleet Data Accuracy: Why Bad Data Is Silently Costing Your Sales Team
15 May 2026

Fleet Data Accuracy: Why Bad Data Is Silently Costing Your Sales Team

Fleet Data Accuracy: Why Bad Data Is Silently Costing Your Sales Team There is a slow leak in most fleet sales organisations, and it has nothing to do...
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VE Day to Victory in Sales: Cold Calling Strategies That Actually Work in 2026
8 May 2026

VE Day to Victory in Sales: Cold Calling Strategies That Actually Work in 2026

VE Day to Victory in Sales: Cold Calling Strategies That Actually Work in 2026 VE Day — Victory in Europe Day, commemorated every 8th May — is a remin...
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May Day Marketing: Why Spring Is the Strongest Season for B2B Telemarketing
1 May 2026

May Day Marketing: Why Spring Is the Strongest Season for B2B Telemarketing

May Day Marketing: Why Spring Is the Strongest Season for B2B Telemarketing May Day — the first of May — has long been associated with new beginnings,...
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EV Fleet Transition: What UK Fleet Managers Need to Know in 2026
24 April 2026

EV Fleet Transition: What UK Fleet Managers Need to Know in 2026

EV Fleet Transition: What UK Fleet Managers Need to Know in 2026The electric vehicle revolution is no longer on the horizon — it is here, accelerating...
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