Outsourcing your lead generation

The developing role of call centres

One of the significant contributions to the economies of many nations is the lead-generating call centre industry and XL Marketing has become a market leader in this area.

If call centres still conjure up images from the early 2000s, it's time to rethink that perception. Before the technological boom, call centre companies were really only used to make inbound and outgoing phone calls. As a result, you could only reach them by phone during work hours, when most consumers were unavailable.

However, as a consequence of the world's expanding and dynamic economy, call centres have adapted to the changing needs of the marketing business. Long delays and monotonous scripts are a thing of the past. Service is now friendly and enjoyable.

To make customer service more attractive, call centre companies have developed their exclusive methodologies. Technology and social media have existed for almost a decade, but sales teams were forced to rethink their processes and preferred tools because of the COVID-19 outbreak.

The number of customers and sellers who prefer digital self-service and distant human contact to face-to-face encounters has risen to more than three-quarters, even after lockdowns have ended.

Of course, one reason is security. On the other hand, self-serve and remote interactions have made it simpler for consumers to get information, make orders, and organise services. Even in industries where field-sales methods have historically prevailed, such as pharmaceuticals and medical items, only around 20% of B2B customers say they aspire to return to in-person sales.

Why is it needed after Covid?

This is an understatement to suggest the COVID-19 outbreak has affected business. This pandemic's ramifications will be felt for years to come in many industries, but they are not all bad. With lead generation, in-person conferences, networking, and even handshakes have all under gone radical change.

The distance between lead generation and networking isn't going away anytime soon, but for the time being, lead Generation is still the preferred method of making a connection. After COVID-19, a company could decide to use it as a lead-generating strategy as well.

However, thanks to the ever-expanding and ever-changing trend of virtual lead generation, companies may still produce leads and establish genuine relationships. Start learning how online lead generation is the new method to a network by taking advantage of the likelihood that millions of people work from home now. At the very least, until individuals are confident in shaking each other's hands once again.

With the rapid rise of digital use, B2B companies now have game-changing potential. To reduce costs, increase reach and enhance effectiveness, sales organisations should consider shifting to virtual sales. This will thrill consumers who want these new methods of connecting to stay over the long term and reward suppliers that do it effectively.

While the chance is excellent, there is also a lot of pressure to seize this opportunity. The faster-moving B2B competitors will gain a competitive edge by having more loyal customers than the B2B leaders who aren't committed to the online universe.

XL Marketing, with over ten years of experience in B2B lead generation, have developed state of the art technologies and tailor-made strategies that have proved very effective. Come and talk to us about your requirements and we will help and run your campaigns.