Direct MarketingServices UKLead Generation, Appointments & Outreach
XL Marketing specialises in B2B and automotive direct marketing. From lead generation and appointment setting to telemarketing and data-driven outreach — we connect you directly with the decision makers who matter and deliver qualified opportunities straight to your sales team.
Complete Direct Marketing Solutions
We specialise in B2B and automotive direct marketing — connecting you with the decision makers who matter through lead generation, appointment setting and targeted outreach.
Want a tailored direct marketing strategy for your business?
Our Direct Marketing Process
A proven four-step process that takes you from strategy to qualified leads and booked appointments — with full transparency every step of the way.
Strategy & Targeting
We define your ideal customer profile, build your target audience and select the most effective channels to reach decision makers in your market.
Data & Outreach
Using our GDPR-compliant databases of millions of UK business contacts, we reach the right people through telemarketing, email and intelligent AI-powered outreach.
Qualify & Convert
Every prospect is qualified against your criteria before being passed to your team as a warm lead or booked appointment. No wasted time on poor-fit prospects.
Measure & Scale
Real-time reporting keeps you in full control. We track every lead and appointment, report transparently, and continuously optimise to improve your ROI.
Why Choose XL Marketing for Direct Marketing?
Since 2009, our experienced team has delivered thousands of qualified leads and appointments for UK businesses. We combine the best data, the right channels, and proven outreach techniques to fill your pipeline consistently.
“XL Marketing transformed our sales pipeline completely. Within the first month we had more qualified appointments than our internal team had generated in six months. The ROI has been exceptional.”
James Whitfield
Sales Director, Precision Fleet Solutions
Frequently Asked Questions
Everything you need to know about direct marketing services
Still have questions? Our team is happy to help.
Get in TouchDirect Marketing Resources
Explore our latest insights on direct marketing strategy and best practice
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A practical guide to when outsourcing lead generation makes sense and how to get the best results.
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A detailed analysis of the return on investment from outsourced direct marketing and appointment setting.
Read MoreBuilding a Successful Sales Pipeline: Lead to Close
A complete guide to building and managing a sales pipeline that consistently converts direct marketing leads into customers.
Read MoreReady to Fill Your Sales Pipeline?
Get a free consultation and discover how our direct marketing services can deliver a consistent flow of qualified leads and appointments for your business.
Proven ROI
Clients see an average 3.5X return on investment across all campaigns
GDPR Compliant
All data and processes are fully compliant with UK data protection regulations
Fast Start
Leads and appointments typically start flowing within the first week
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