16 January 2026By XL Marketing
LinkedIn for B2B Lead Generation: Advanced Strategies
Maximising LinkedIn for Business Development
LinkedIn is the premier platform for B2B lead generation. With over 35 million UK users, it offers unparalleled access to business decision-makers.
Optimising Your Company Presence
Company Page Essentials
- Complete company information
- Compelling description with keywords
- Professional imagery
- Regular content posting
- Employee advocacy
Showcase Pages
Create dedicated pages for:
- Different service lines
- Product categories
- Industry verticals
- Regional focus areas
Personal Profile Optimisation
Profile Elements
- Headline – Beyond job title, include value proposition
- Summary – Compelling story with keywords
- Experience – Achievement-focused descriptions
- Skills – Relevant, endorsed capabilities
- Recommendations – Social proof from clients
Profile as Landing Page
Treat your profile as a marketing asset:
- Clear call to action
- Contact information visible
- Content showcasing expertise
- Professional photo
Content Strategy
Content Types
- Text posts with insights
- Articles for thought leadership
- Video content
- Document sharing
- Polls for engagement
Content Themes
- Industry insights
- Problem-solving advice
- Behind-the-scenes
- Client success stories
- Team and culture
Our social media services include LinkedIn strategy development.
Connection Building
Strategic Networking
- Target ideal prospects
- Personalised connection requests
- Engage before connecting
- Build relationships over time
Connection Request Best Practices
- Always personalise the message
- Reference common ground
- Explain why you want to connect
- No selling in connection requests
LinkedIn Sales Navigator
Advanced Search Features
- Lead and account filters
- Boolean search capabilities
- Saved searches
- Lead recommendations
Engagement Features
- InMail messaging
- Lead tracking
- Account mapping
- CRM integration
LinkedIn Advertising
Ad Formats
- Sponsored Content
- Sponsored InMail
- Text Ads
- Dynamic Ads
- Lead Gen Forms
Targeting Options
- Job title and function
- Company size and industry
- Seniority level
- Skills and interests
- Account-based targeting
Social Selling Index
SSI Components
- Establishing professional brand
- Finding the right people
- Engaging with insights
- Building relationships
Improving Your SSI
- Complete profile optimisation
- Regular content sharing
- Consistent engagement
- Strategic connection building
Outreach Sequences
Multi-Touch Approach
- View profile
- Engage with content
- Send connection request
- Welcome message (value-first)
- Share relevant content
- Meeting request
InMail Best Practices
- Personalised subject lines
- Short, focused messages
- Clear value proposition
- Specific call to action
Integration with Other Channels
LinkedIn works best combined with:
- Telemarketing follow-up
- Email sequences
- Appointment setting
Measuring LinkedIn Success
- Profile views
- Connection acceptance rate
- Content engagement
- InMail response rate
- Leads generated
- Meetings booked
LinkedIn Support from XL Marketing
Our social media team helps maximise your LinkedIn presence as part of integrated lead generation campaigns.
Contact us to discuss LinkedIn strategies for your business.