Appointment Setting for Dealer Groups & Fleet Sales Teams
Feed your business and fleet sales desk with qualified local opportunities
Retail footfall looks after itself in plate-change month. Business and fleet sales do not. Most dealer group fleet teams are measured on corporate volume but given no structured way to prospect for it, so the best salespeople end up cold calling from a spreadsheet between handovers.
How we win dealer groups meetings
We take that job off them. Our callers identify the companies in your territory that run vehicles, qualify who buys them and when, and book your fleet or business sales specialist a meeting. RRG Group has used us for years to put proper fleet opportunities in front of its fleet sales team.
Campaigns run from our own call centre in Chorley, Lancashire. You can read about the full approach in our B2B appointment setting and B2B lead generation pages.
What makes selling to dealer groups different
Territory discipline
Franchise agreements define where you can sell. We build target lists by postcode and sector so every meeting is inside your area of responsibility and nobody treads on a sister site.
Brand fit matters
A van franchise needs trades and logistics operators. A premium car franchise needs professional services and user-chooser schemes. We profile the target market to the brands you hold.
Manufacturer programmes
Many campaigns are funded or part-funded through manufacturer business sales programmes. We report in the format your brand requires so the activity is visible to the manufacturer as well as to you.
Three ways to work with us
Appointment setting
We book face-to-face or video meetings for your fleet, business or local business development manager with qualified companies in your territory, confirmed the day before, with a briefing note on fleet size, current brands and replacement timing. Campaigns run per site or across a group.
About appointment settingLead generation
For groups that prefer to work leads themselves, we deliver qualified business sales enquiries with full fleet details and a recorded reason for interest, ready for your team to follow up. We can also run demo-day and event invitations around new model launches.
About lead generationData
Our UK fleet database tells us which companies around your dealership run vehicles, how many, what brands and when they are due for change. Combined with our vehicle specification data it supports conquest campaigns against specific competitor models.
About our data“XL have been great! Over a number of years we have used XL to inject the fleet sales team with proper fleet opportunities which has helped us grow our business substantially.”
Dealer Groups resources
Guides and insight for sales teams in this sector
New Plate Month: Making September Your Best Automotive Month
Planning business sales activity around plate change.
Read MoreVehicle Specification Data as a Competitive Advantage for Dealers
Using spec data to target conquest opportunities.
Read MoreAutomotive Marketing in 2026: Trends and Opportunities
Where dealer marketing budgets are moving this year.
Read MoreSend Us a Message
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Sectors we work in
Appointment setting and lead generation tuned to how each sector actually buys.