Appointment Setting for Fleet & Leasing Companies
Meetings with the people who run, fund and replace UK fleets
If you sell contract hire, salary sacrifice, fleet management, fuel cards, tyres, glass, accident management or any other service that fleet operators buy, your sales team needs to be in front of fleet decision-makers at the right point in their replacement cycle. We have been booking those meetings since 2009.
How we win fleet & leasing meetings
Our callers work from our own call centre in Chorley, Lancashire, using fleet data we research ourselves. That means we know how many vehicles a prospect runs, what they drive and roughly when the vehicles are due for change before anyone picks up the phone.
Campaigns run from our own call centre in Chorley, Lancashire. You can read about the full approach in our B2B appointment setting and B2B lead generation pages.
What makes selling to fleet & leasing different
Timing is everything
A fleet that renewed last quarter is not a prospect this quarter. We qualify on replacement cycle, contract end dates and vehicle age so your team only meets fleets that are actually in the market.
The title on the door varies
In a 300-vehicle business the buyer is a fleet manager. In a 20-van plumbing firm it is the owner. Our callers are trained to find the real decision-maker in each size of business rather than working from a job title alone.
Credibility opens doors
Fleet buyers are approached constantly. Callers who understand whole life cost, BIK, EV transition and grey fleet get conversations that generic telemarketers do not.
Three ways to work with us
Appointment setting
We agree your ideal fleet profile (size, vehicle type, sector, region), build the target list from our fleet database, and book qualified meetings straight into your sales diary. Each meeting comes with a briefing note covering fleet size, current supplier, contract timing and the issues the prospect raised. Pay per booked meeting, pay per result or hourly retainer.
About appointment settingLead generation
For longer sales cycles we run multi-touch campaigns that combine calling, email and LinkedIn to surface fleets planning a change in the next six to twelve months, then nurture them until they are ready for a conversation. You get a qualified pipeline, not a list of names.
About lead generationData
Everything starts with our researched UK fleet data: fleet size, vehicle makes and models, replacement timing and named contacts, refreshed daily by our research team. It is the same data behind our Fleetpoint magazine, which reaches more than 270,000 fleet managers.
About our data“We get a number of services and appointments from XL. Their Fleet Database is perfect for where we target. They keep our courses busy and we love working with them.”
Fleet & Leasing resources
Guides and insight for sales teams in this sector
Fleet Renewal Season: How to Target Fleet Decision-Makers
When fleets review suppliers and how to be in the conversation.
Read MoreFleet Data Accuracy: Is Bad Data Costing Your Sales Team?
Why researched fleet data outperforms bought-in lists.
Read MoreThe EV Fleet Transition: What UK Fleet Managers Are Planning
The conversations fleet buyers want to have about electrification.
Read MoreSend Us a Message
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Sectors we work in
Appointment setting and lead generation tuned to how each sector actually buys.